After Bobby Springer opened a Club Pilates studio in Flower Mound TX, he quickly realized that while a franchise business model is solid, he would still face challenges building the business.
The biggest problem Bobby faced was getting qualified leads to grow his customer base. Marketing only works if the audience you attract is willing and likely to convert and Bobby was required to meet a certain membership base quota in order to be in line with sales goals dictated by the franchise.
He realized that he needed to gain traction right from the start:
Not only did he have to get the message about this new Club Pilates location in front of as many people as possible, he had to get that message in front of the right people.
After speaking with several digital marketing companies, he chose Bridgetek Communications because of their ability to quickly deliver PRECISION TARGET LEADS and their cost effective pricing model.
Bobby particularly appreciated Bridgetek’s smart communications platform, which generated automated responses to leads on his behalf. This saved him a tremendous amount of time, allowing him to focus on other key business initiatives without having to worry about new client acquisition.